✦ tails up, humans ✦

Good foodtreatstoysbrushestubsfor very good pets.

Food, treats and chews, everyday supplies and grooming kit — all sniff-tested, all in one box, free over $49.

Shop everything Sniff around
no mystery ingredients. ever.
for very good pets.
Meet the boss
Free shipping $49+
Ships in 24 hours, tracked all the way
Free shipping $49+
Ships in 24 hours, tracked all the way
Free shipping $49+
Ships in 24 hours, tracked all the way
✦ open the pack ✦

Sniff. Paw. Repeat.

Four packs, one very good boy. Tap a stamp to flip the deck — food, treats, gear and grooming, all shipped free over $49.

See every dog accessories free treats in every box
✦ clip on, let's walk ✦

How we got here.

It started with one very picky beagle and a cupboard full of food he refused to eat. Follow the leash — every stop is a real chapter of Pounce.

“If my dog won't eat it, we won't sell it. That's the entire buying process.”
🐶 Milo Head of Quality Control (beagle)
12,400Happy tails served 410Products sniff-tested 4.9★Average review 0Mystery ingredients
Shop the good stuff — the Pounce pack
One picky beagleday one
the beginning

One picky beagle

Milo turned his nose up at every bag on the shelf. So we started reading labels properly — and found out why.

he still won't eat peas
Four brands made the cutthe taste test
the shortlist

Four brands made the cut

e ordered forty. He finished four. Those four became the first shelf of food and chews we ever sold.

tough judge, honest results
Then the cats arrivedword got out
the pack grows

Then the cats arrived

Cat people showed up with strong opinions on texture, and better taste in toys. Supplies became half the shop.

the fish ones sell out first
Bowl to bath, one boxtoday
the everyday

Bowl to bath, one box

Food, treats, gear and grooming kit for the whole routine. Free over $49, and nothing we wouldn't give Milo.

still no mystery ingredients
drag me →
✦ pinned up this week ✦

Take a tab, take a walk.

Every corner of the shop, pinned to one board. Tear off whichever one your pet has been staring at.

found something good? tell your dog first 🐾
See every aisle 🐾free shipping over $49
✦ straight from the group chat ✦

The zoomies wall.

Every photo here was sent in by a customer whose pet refused to sit still for it.

#POUNCEPACK
first bath. never again.first bath. never again.new bowl who disnew bowl who dis
REPOSTED DAILYwe ask first, promise
brushed and furiousbrushed and furiousstole it. no regrets.stole it. no regrets.
he chose violencehe chose violencezoomies at 3amzoomies at 3amthe box was the giftthe box was the giftwaiting by the doorwaiting by the door dinner is late and he knows
SEND US YOURStag #pouncepack
taste tested. approved.taste tested. approved.sunbeam supervisorsunbeam supervisorwe bought the bed. he picked the floor.we bought the bed. he picked the floor.
Send us your pet 🐾we feature a new one every week
✦ straight from the mailbag ✦

Mail from the pack.

Real postcards from real households with fur. Every stamp is somebody's very good boy or girl.

“Third bag and he still sprints to the bowl. First food he has ever finished.”

Sarah & Milo
Austin, TX · Salmon Crunch Bites
Sarah & Milo

“Luna usually ignores new treats, but she was sitting by the cupboard asking for these again the next morning”

Jessica & Luna
Seattle, WA · Chicken Training Bites
Jessica & Luna

“Max destroys most toys in a day. This one has survived two weeks and he still carries it everywhere.””

Emily & Max
Toronto, ON · Tough Rope Toy
Emily & Max

“My cat is incredibly picky, but she finished the whole bowl. I honestly didn’t expect that at all.”

Olivia & Cleo
Manchester, UK · Salmon Cat Food
Olivia & Cleo

““The harness fits Bailey perfectly and doesn’t rub under his legs. Our morning walks are much easier now.””

Daniel & Bailey
Melbourne, VIC · Everyday Dog Harness
Daniel & Bailey

“Ruby gets nervous during grooming, but this brush is gentle enough that she actually stays still for me”

Sophie & Ruby
Austin, TX · Gentle Grooming Brush
Sophie & Ruby
Read every postcard 4.9★ from 1,200+ households
✦ follow the nose ✦

Sniff around the room.

Everything in this photo is shoppable. Follow the paw trail and tap a print to see what it is.

tap a paw 🐾
Sniff around the room.🐾 FOLLOW THE TRAIL
sniffed and approved

Sniff spot

The bowl that survived three dogs and a moving house.

Take a closer sniff 🐾
the good stuff

Sniff spot

Slow-baked treats that vanish before they hit the floor.

Take a closer sniff 🐾
bath day hero

Sniff spot

Shampoo that smells like a clean dog, not a candle shop.

Take a closer sniff 🐾
swipe the finds 🐾
✦ walk the aisle ✦

Straight off the shelf.

Food, treats, brushes and squeaky things — stacked the way a real pet shop stacks them. Tap a tag to take one home.

DINNER TIME01
TREATS & CHEWS02
swipe the shelf 🐾
Walk the whole store 🛒free shipping over $49
✦ now showing ✦

The Pounce Channel.

Turn the dial. Unboxings, bath-time disasters and very serious taste tests, all filmed by actual customers.

PAWS-TV
Shop what's on screen 🐾free shipping over $49
✦ leaked group chat ✦

They talk about you.

We can't prove it, but we're fairly sure this is what happens the second you leave the house.

2 SUSPECTS1 EMPTY BOWL0 CONFESSIONS
Settle the argument 🐾buy them both a bowl

The Pack 🐾.Biscuit: did you eat my dinner.Mochi: no.Mochi: ….Biscuit: there's kibble on your chin.Mochi: that's a different kibble.