FREE SHIPPING OVER $49 ✦ NEW DROPS EVERY WEEK ✦ SNIFF-TESTED, VET-LOVED ✦ 30-DAY RETURNS ✦FREE SHIPPING OVER $49 ✦ NEW DROPS EVERY WEEK ✦ SNIFF-TESTED, VET-LOVED ✦ 30-DAY RETURNS ✦FREE SHIPPING OVER $49 ✦ NEW DROPS EVERY WEEK ✦ SNIFF-TESTED, VET-LOVED ✦ 30-DAY RETURNS ✦FREE SHIPPING OVER $49 ✦ NEW DROPS EVERY WEEK ✦ SNIFF-TESTED, VET-LOVED ✦ 30-DAY RETURNS ✦
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✦ Complete Bird Cage Essentials Starter Kit ✦

Premium Essentials for Happy, Healthy Pet Birds

Everything your bird needs in one bundle. The Starter Kit is just $42.99, 20% off buying the items individually.

Get the Starter Kit, $42.99 🐦Shop everything

no mystery ingredients. ever.

Woman laughing as a golden retriever puppy licks her faceMeet the boss
SNIFF-TESTED
VET-LOVED
🚚
Free shipping $49+
Ships in 24 hours, tracked all the way
🚚
Free shipping $49+
Ships in 24 hours, tracked all the way
🚚
Free shipping $49+
Ships in 24 hours, tracked all the way
WOOF WOOF WOOF ✦ MEOW MEOW MEOW ✦ TAILS UP ✦ ZOOMIES INCLUDED ✦ WOOF WOOF WOOF ✦ MEOW MEOW MEOW ✦ TAILS UP ✦ ZOOMIES INCLUDED ✦ WOOF WOOF WOOF ✦ MEOW MEOW MEOW ✦ TAILS UP ✦ ZOOMIES INCLUDED ✦ WOOF WOOF WOOF ✦ MEOW MEOW MEOW ✦ TAILS UP ✦ ZOOMIES INCLUDED ✦ WOOF WOOF WOOF ✦ MEOW MEOW MEOW ✦ TAILS UP ✦ ZOOMIES INCLUDED ✦ WOOF WOOF WOOF ✦ MEOW MEOW MEOW ✦ TAILS UP ✦ ZOOMIES INCLUDED ✦ WOOF WOOF WOOF ✦ MEOW MEOW MEOW ✦ TAILS UP ✦ ZOOMIES INCLUDED ✦ WOOF WOOF WOOF ✦ MEOW MEOW MEOW ✦ TAILS UP ✦ ZOOMIES INCLUDED ✦
✦ open the pack ✦

Sniff. Paw. Repeat.

Four packs, one very good boy. Tap a stamp to flip the deck — food, treats, gear and grooming, all shipped free over $49.

See every dog accessories →free treats in every box
GOOD DOG. GREAT DEAL. ✦ VET-LOVED ✦ FREE SHIP $49+ ✦ NEW DROPS WEEKLY ✦ GOOD DOG. GREAT DEAL. ✦ VET-LOVED ✦ FREE SHIP $49+ ✦ NEW DROPS WEEKLY ✦ GOOD DOG. GREAT DEAL. ✦ VET-LOVED ✦ FREE SHIP $49+ ✦ NEW DROPS WEEKLY ✦ GOOD DOG. GREAT DEAL. ✦ VET-LOVED ✦ FREE SHIP $49+ ✦ NEW DROPS WEEKLY ✦ GOOD DOG. GREAT DEAL. ✦ VET-LOVED ✦ FREE SHIP $49+ ✦ NEW DROPS WEEKLY ✦ GOOD DOG. GREAT DEAL. ✦ VET-LOVED ✦ FREE SHIP $49+ ✦ NEW DROPS WEEKLY ✦ GOOD DOG. GREAT DEAL. ✦ VET-LOVED ✦ FREE SHIP $49+ ✦ NEW DROPS WEEKLY ✦ GOOD DOG. GREAT DEAL. ✦ VET-LOVED ✦ FREE SHIP $49+ ✦ NEW DROPS WEEKLY ✦
✦ clip on, let's walk ✦

How we got here.

It started with one very picky beagle and a cupboard full of food he refused to eat. Follow the leash — every stop is a real chapter of Pounce.

“If my dog won't eat it, we won't sell it. That's the entire buying process.”

🐶MiloHead of Quality Control (beagle)
12,400HAPPY TAILS SERVED410PRODUCTS SNIFF-TESTED4.9★AVERAGE REVIEW0MYSTERY INGREDIENTS
Shop the good stuff 🐾

— the Pounce pack

🐾
One picky beagleday one
01
the beginning

One picky beagle

Milo turned his nose up at every bag on the shelf. So we started reading labels properly — and found out why.

he still won't eat peas

Four brands made the cutthe taste test
02
the shortlist

Four brands made the cut

e ordered forty. He finished four. Those four became the first shelf of food and chews we ever sold.

tough judge, honest results

Then the cats arrivedword got out
03
the pack grows

Then the cats arrived

Cat people showed up with strong opinions on texture, and better taste in toys. Supplies became half the shop.

the fish ones sell out first

Bowl to bath, one boxtoday
04
the everyday

Bowl to bath, one box

Food, treats, gear and grooming kit for the whole routine. Free over $49, and nothing we wouldn't give Milo.

still no mystery ingredients

drag me →
✦ pinned up this week ✦

Take a tab, take a walk.

Every corner of the shop, pinned to one board. Tear off whichever one your pet has been staring at.

See every aisle 🐾free shipping over $49
✦ straight from the group chat ✦

The zoomies wall.

Every photo here was sent in by a customer whose pet refused to sit still for it.

#POUNCEPACK
first bath. never again.
first bath. never again.
new bowl who dis
new bowl who dis
🐾TAG USwe repost daily
brushed and furious
brushed and furious
stole it. no regrets.
stole it. no regrets.
first bath. never again.
first bath. never again.
new bowl who dis
new bowl who dis
🐾TAG USwe repost daily
brushed and furious
brushed and furious
stole it. no regrets.
stole it. no regrets.
he chose violence
he chose violence
zoomies at 3am
zoomies at 3am
the box was the gift
the box was the gift
waiting by the door
waiting by the door
dinner is late and he knows
dinner is late and he knows
he chose violence
he chose violence
zoomies at 3am
zoomies at 3am
the box was the gift
the box was the gift
waiting by the door
waiting by the door
dinner is late and he knows
dinner is late and he knows
Send us your pet 🐾we feature a new one every week
✦ straight from the mailbag ✦

Mail from the pack.

Real postcards from real households with fur. Every stamp is somebody’s very good boy or girl.

🦴🦴🦴🦴🦴

“Third bag and he still sprints to the bowl. First food he has ever finished.”

Sarah & Milo
Austin, TX · Salmon Crunch Bites
POUNCE
VERIFIED
🦴🦴🦴🦴🦴

“Luna usually ignores new treats, but she was sitting by the cupboard asking for these again the next morning”

Jessica & Luna
Seattle, WA · Chicken Training Bites
POUNCE
VERIFIED
🦴🦴🦴🦴🦴

“Max destroys most toys in a day. This one has survived two weeks and he still carries it everywhere.””

Emily & Max
Toronto, ON · Tough Rope Toy
POUNCE
VERIFIED
🦴🦴🦴🦴🦴

“My cat is incredibly picky, but she finished the whole bowl. I honestly didn’t expect that at all.”

Olivia & Cleo
Manchester, UK · Salmon Cat Food
POUNCE
VERIFIED
🦴🦴🦴🦴🦴

““The harness fits Bailey perfectly and doesn’t rub under his legs. Our morning walks are much easier now.””

Daniel & Bailey
Melbourne, VIC · Everyday Dog Harness
POUNCE
VERIFIED
🦴🦴🦴🦴🦴

“Ruby gets nervous during grooming, but this brush is gentle enough that she actually stays still for me”

Sophie & Ruby
Austin, TX · Gentle Grooming Brush
POUNCE
VERIFIED
Read every postcard 🐾4.9★ from 1,200+ households
✦ follow the nose ✦

Sniff around the room.

Everything in this photo is shoppable. Follow the paw trail and tap a print to see what it is.

tap a paw 🐾
A cat sitting on a navy rug beside a bowl, a cream bed and toys🐾 FOLLOW THE TRAIL
🐾
sniffed and approved
Sniff spot

The bowl that survived three dogs and a moving house.

Take a closer sniff 🐾
🐾
the good stuff
Sniff spot

Slow-baked treats that vanish before they hit the floor.

Take a closer sniff 🐾
🐾
bath day hero
Sniff spot

Shampoo that smells like a clean dog, not a candle shop.

Take a closer sniff 🐾

swipe the finds 🐾

🐶🐱
✦ walk the aisle ✦

Straight off the shelf.

Food, treats, brushes and squeaky things — stacked the way a real pet shop stacks them. Tap a tag to take one home.

swipe the shelf 🐾

Walk the whole store 🛒free shipping over $49
✦ now showing ✦

The Pounce Channel.

Turn the dial. Unboxings, bath-time disasters and very serious taste tests, all filmed by actual customers.

Taste Test Live
● ON AIRCH 01
Taste Test Live
🐾 NOW SHOWING: four dogs, one bowl, zero manners 🐾 🐾 NOW SHOWING: four dogs, one bowl, zero manners 🐾 🐾 NOW SHOWING: four dogs, one bowl, zero manners 🐾 🐾 NOW SHOWING: four dogs, one bowl, zero manners 🐾 🐾 NOW SHOWING: four dogs, one bowl, zero manners 🐾 🐾 NOW SHOWING: four dogs, one bowl, zero manners 🐾
PAWS-TV
Shop what's on screen 🐾free shipping over $49
✦ leaked group chat ✦

They talk about you.

We can’t prove it, but we’re fairly sure this is what happens the second you leave the house.

2 SUSPECTS1 EMPTY BOWL0 CONFESSIONS
Settle the argument 🐾buy them both a bowl
9:41▂▄▆ ▭
‹🐶🐱
The Pack 🐾
both online
🐾
🐶
Biscuit
Say something nice…
🐾
🐾